Marketing experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)… The ListThe OfferThe Copy But there’s a fourth, lesser-talked…
Month: March 2025
FREE SWIPE: Dow 3,300
In master copywriter Gene Schwartz’s book Breakthrough Advertising he talks about market awareness. As in, how well does your potential customer know you? It’s important to think about because it dictates how…
FREE SWIPE: U.S. Postal-based secret could make you a “1-share millionaire”
They don’t write sales letters like this anymore! “1-share millionaire” is just 16 pages long. Simple and direct. Zero fluff. The clever alliteration in the headline makes the big promise sing. (Alliteration…
FREE SWIPE: “Bitcoin: Zero”
In 2017 Bitcoin soared from about $800 to $12,000. It was the first major sign of Bitcoin’s potential beyond being just a currency for ne’er-do-wells lurking the “Dark Web”. For financial publishers,…