There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.” Today’s swipe is a perfect example of that… The “premium” by the way,…
FREE SWIPE: IRS HATES HIM
I already mentioned the importance of timing in an earlier post… Gyms have a blockbuster January because many people make a New Year’s resolution to lose weight… Realtors are busiest in summer,…
FREE SWIPE: Aftershock
Marketing experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)… The ListThe OfferThe Copy But there’s a fourth, lesser-talked…
FREE SWIPE: Dow 3,300
In master copywriter Gene Schwartz’s book Breakthrough Advertising he talks about market awareness. As in, how well does your potential customer know you? It’s important to think about because it dictates how…
FREE SWIPE: U.S. Postal-based secret could make you a “1-share millionaire”
They don’t write sales letters like this anymore! “1-share millionaire” is just 16 pages long. Simple and direct. Zero fluff. The clever alliteration in the headline makes the big promise sing. (Alliteration…
FREE SWIPE: “Bitcoin: Zero”
In 2017 Bitcoin soared from about $800 to $12,000. It was the first major sign of Bitcoin’s potential beyond being just a currency for ne’er-do-wells lurking the “Dark Web”. For financial publishers,…
FREE SWIPE: Biden Orders US Dollar Replaced with Trackable “Spyware” Version
This is one of the most successful promos of the last five years… It’s for Jim Rickards’ Strategic Intelligence newsletter, published by Agora company Paradigm Press. In virtually every headline for a…
FREE SWIPE: “I’m a Stansberry Subscriber Who Hated Their Marketing… Until Porter Helped Me Retire at 52”
The average person doesn’t read FreeSwipeFile.com. That’s because, believe it or not, the average person actually HATES marketing. They especially HATE really long adverts that appear in their mailbox again and again…
FREE SWIPE: Re-Made in America
Get ready for a new age of wealth and prosperity that puts the USA back on top! For many Americans today, this copy could be talking about right now. It’s the era…
FREE SWIPE: GOLD $2,000
One, big, bold, gold prediction is the secret sauce behind copywriter John Forde’s Gold $2,000 sales letter for the newsletter Outstanding Investments. At the time (2009), gold was trading at about $900…