Thanks to Mike over at the excellent Swiped.co for originally sharing today’s swipe. I’ve just added my thoughts to it, however useful they may be. This sales letter was written by Gary…
Category: Copywriting
FREE SWIPE: The Titans of Direct Response
Here’s the first event/seminar sales letter I’ve reviewed for you (well, technically it’s DVD recordings of the event but the copy would be pretty similar whether you’re selling the live event or…
FREE SWIPE: Keep Salad Greens Fresher Longer–With a Stainless Steel Spoon?!
Here’s a fun swipe from Boardroom Inc, a publisher famous for their “fascination” copy. Long lists of bullet teasers, ramping up perceived product value and reader curiosity. At one-time, Boardroom was the…
FREE SWIPE: Tom’s Confession
Today’s swipe is a classic example of a financial publishing “lifetime offer”… Pay a big one-time-fee (and normally a small “maintenance fee”) and get “free” lifetime access every product and service published…
FREE SWIPE: Say These 5 Magic Words To Your Local Bank Teller… And you Could Walk Away With A Handful of Silver
Happy New Year! Your first swipe of 2026 is Stansberry’s “5 Magic Words” promo… Silver hit a record-high last year, soaring 144% to just under $72 per ounce. Gold “only” climbed 65%….
FREE SWIPE (with notes): U.S. postal based secret could make you a “1 share millionaire”
I already posted this swipe before, but am reposting again with notes on the lead (which is something I’m doing going forward to make these swipes even more useful). So click the…
FREE SWIPE: Can You Write a Letter Like This One?
With today’s swipe, I’m doing things a little differently… I’ve added a bunch of notes to the lead of the sales letter, to explain some tricks and techniques the copywriter uses. Since…