Marketing experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)…
The List
The Offer
The Copy
But there’s a fourth, lesser-talked about factor, that could be just as important as the rest and that’s timing.
I think timing is especially important in financial copywriting, because your market’s emotions move up and down with the market and can completely change in a single day.
We’re all always greedy, fearful, etc. But one emotion can override the other depending on what’s happening in the world around us.
Point is, the timing of copywriter Jedd Canty’s Aftershock sales letter was perfect.
It landed circa 2011, when the economy was coming back to life after the housing bubble of 2008. People were slowly discovering hope again, but still sceptical and suspicious…
Aftershock spoke to that, and it was a blockbuster!
The offer is incredibly strong (and sneaky), too.
Take a look…