They don’t write sales letters like this anymore!
“1-share millionaire” is just 16 pages long.
Simple and direct.
Zero fluff.
The clever alliteration in the headline makes the big promise sing.
(Alliteration is a powerful copywriting tool, it helps your reader remember. In today’s free swipe, it makes the headline and promise instantly memorable.)
The “U.S. postal-based secret” doubles-down on the reader’s curiosity.
Then notice the first line of this sales letter immediately acknowledges where the reader’s head is at right now…
Stocks are a mess right now.
But…
The reader’s head is nodding from the start.
After the big promise, the proof is laid on thick and fast in the form of real-life examples, testimonials and a quote from MarketWatch.
Another powerful technique in this sales letter is quickly detailing how to fill out the form and buy these “compound shares”.
It’s a kind of dramatic demonstration that makes the secret more believable…