There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.” Today’s swipe is a perfect example of that… The “premium” by the way,…
Tag: Newsmax
FREE SWIPE: Aftershock
Marketing experts will tell you these are the three most important factors influencing the success of a sales letter (and in this order)… The ListThe OfferThe Copy But there’s a fourth, lesser-talked…