There’s an old rule in the world of direct response marketing and copywriting: “Sell the premium. Not the product.”
Today’s swipe is a perfect example of that…
The “premium” by the way, is a free bonus you get with purchase. In the info-publishing industry, that’s almost always a bundle of special reports.
Downloadable reports are perfect premiums because the only cost is the time and effort required to produce them. There are no material, storage and fulfillment costs. They are accessible instantly.
BUT, in a world awash with downloadable PDF reports, physical premiums can be perceived as more valuable and more unique. They can make your next campaign standout and sell more.
One company that’s had a lot of success using physical premiums is Newsmax (In fact, Newsmax has been so successful they became a public company earlier this year)…
In today’s sales letter for your swipe file you’ll see how they use a cheap wind-up radio to sell their magazine.
Remember, this sales letter is from 2011. The economy has cratered and there’s a democrat in the white house. So if you’re a potential Newsmax subscriber, then owning a wind-up radio is just good common-sense!
Especially when it’s “FREE…”
Click here to add Every American Home NEEDS This! to your swipe file.