In master copywriter Gene Schwartz’s book Breakthrough Advertising he talks about market awareness. As in, how well does your potential customer know you? It’s important to think about because it dictates how…
Tag: Agora
FREE SWIPE: U.S. Postal-based secret could make you a “1-share millionaire”
They don’t write sales letters like this anymore! “1-share millionaire” is just 16 pages long. Simple and direct. Zero fluff. The clever alliteration in the headline makes the big promise sing. (Alliteration…
FREE SWIPE: Biden Orders US Dollar Replaced with Trackable “Spyware” Version
This is one of the most successful promos of the last five years… It’s for Jim Rickards’ Strategic Intelligence newsletter, published by Agora company Paradigm Press. In virtually every headline for a…
FREE SWIPE: Re-Made in America
Get ready for a new age of wealth and prosperity that puts the USA back on top! For many Americans today, this copy could be talking about right now. It’s the era…
FREE SWIPE: GOLD $2,000
One, big, bold, gold prediction is the secret sauce behind copywriter John Forde’s Gold $2,000 sales letter for the newsletter Outstanding Investments. At the time (2009), gold was trading at about $900…
FREE SWIPE: “I HAVEN’T HAD A GLASS OF WATER IN 20 YEARS…”
I can’t remember exactly if this was a 10+ year control or a 20+ year control… either way, it belongs in every copywriter’s swipe file because it ran for a really long…