FREE SWIPE: “I’m a Stansberry Subscriber Who Hated Their Marketing… Until Porter Helped Me Retire at 52”

The average person doesn’t read FreeSwipeFile.com.

That’s because, believe it or not, the average person actually HATES marketing.

They especially HATE really long adverts that appear in their mailbox again and again and again.

I actually heard a pretty offensive term for this type of advertising…

*** TRIGGER WARNING ***

They’re calling it “JUNK MAIL”.

It’s true.

In fact, if you’ve been in the direct response/info-publishing business for any length of time, it’s the #1 complaint you see.

“I love your newsletter, but I HATE your marketing.”

So tackling this objection head on, and using an “average person” to do it, is the brilliance of this sales letter from Stansberry Research.

The promise is understated compared to what you might typically see in financial publishing, which helps make this all the more believable.

“Porter helped me retire at 52

“I don’t have to work anymore now that I’m able to see dependable 15%-20% returns, guaranteed by law…”

Then the lead is peppered with curiosities, open-loops that lure you in…

“…a strange series of events…”

“…ONE idea from Stansberry Research that changed everything.”

“What happened next was unusual, to say the least.”

Something tells me a top copywriter wrote this, and not the average subscriber who HATES marketing!

Whoever wrote this LOVES marketing.

Whatever the case, this is a sales letter that’s highly swipeable because the idea can be used in virtually any niche, for any product or service.

See for yourself…

>>> Click here to add “I’m a Stansberry Subscriber Who HATED Their Marketing… Until Porter Helped Me Retire at 52” to your swipe file. <<<

By the way, Porter Stansberry, the found of Stansberry Research would regularly defend his company’s marketing in his editorial.

If I can find an example I’ll share because it’s brilliant, but the gist was usually something like “How dare you complain when you’re enjoying the benefits of a free e-letter, our marketing actually lets us fulfill this awesome FREE research for you. If you don’t like it, unsubscribe!”

Two powerful things happen as a result…

Tire-kickers unsubscribe, disappearing into the night like the thieves they are! (Just kidding.)

On the other hand, if you don’t unsubscribe, then subconsciously you’re accepting the marketing. It’s a fair price to pay for free research. NLP experts might call this a “micro-commitment”. You’ve taken another step up the ladder of conversion.

Porter is now publishing at Porter & CO and well-worth paying attention to as a student of direct response copywriting and marketing.