Get ready for a new age of wealth and prosperity that puts the USA back on top!
For many Americans today, this copy could be talking about right now. It’s the era of MAGA, after all. But when this promo ran in very early 2012, people were still feeling the sting of “The Great Recession” and fear was the dominant emotion of the day.
That’s why promos like “End of America” from Stansberry Research and “American Apocalypse” from Weiss Ratings were kicking ass.
The opening lines from “Re-made in America” immediately acknowledge this…
Some people have written America off. They say it is past its prime… buried in debt… and will be plagued with unemployment and hardship for years to come…
They’re wrong — and I’m going to show you why.
It seems counter-intuitive to do the opposite of what is working well. Like trying to sail into the wind. But sometimes, it’s a great way to get attention. When fear is all-around, give your reader hope. At the very least, it’s a pattern interrupt. And if you can perfectly time the changing market sentiment* as well, like I believe Re-Made in America did, then you could have a big winner.
So is this the type of promo you should be writing now, with Trump getting a second chance to Make America Great Again?
Or is the $36 TRILLION national debt finally going to undo America for good?
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*If you can perfectly time the changing market sentiment, then you might be better off trading stocks than writing financial copy!