One, big, bold, gold prediction is the secret sauce behind copywriter John Forde’s Gold $2,000 sales letter for the newsletter Outstanding Investments.
At the time (2009), gold was trading at about $900 per ounce… so this was an attention-getting claim that worked really well (along with the many teases and promises piled on top!).
“I’m so sure gold will soar higher I’ll even make you a guarantee… plus, I’ll give you five entirely new ways to play the trend…
“Including one hidden way to snap up gold… for less than one penny per ounce…
“How can that be possible?
“Give me the next four minutes and I’ll show you how…”
Gold surged to about $1,800 within two years of this sales letter running, too. So new subscribers got (almost) exactly what they were promised. Great for subscriber retention.
Today gold is trading at over $2,800 so, it’s probably a good idea to study this golden oldie!