I don’t know how well today’s swipe did, but it obviously caught my eye when I saved it to my own swipe file many moons ago.
The header image makes it stand out. It’s unusual to see a big image taking dominance over the headline.
Something else somewhat unique about this sales letter is the engagement box in the lead… a little survey that asks you to describe yourself and click a box or two. Many successful funnels are using surveys like this upfront to engage and qualify prospects so it must be quite effective. These damned Tai Chi ads that follow me all-over YouTube, for example…
The sales letter itself is well-written, following the general structure of health/supplement letters. Take a look and see for yourself…
Click here to add Can You Really Build a Brand New Body to your swipe file.