Today’s swipe is a classic example of a financial publishing “lifetime offer”…
Pay a big one-time-fee (and normally a small “maintenance fee”) and get “free” lifetime access every product and service published by the company.
It’s all about value, an irresistible offer for current subscribers.
That’s why, when you read today’s swipe there isn’t much credibility building. There’s already a relationship with the reader. This is about taking it to the next level, the ultimate level of commitment.
I actually used to work at Palm Beach Letter, yet I have no idea how this promotion did. I remember it, though. So I assume it worked.
In any case, it’s worth studying if you want to know how to structure a lifetime offer. First, there’s a big announcement of a brand-new and costly service, and just when you’re hooked on that, the copywriter reveals that you can actually get this service for “free”…
Plus a bonanza of other valuable goodies!
Take a look and see for yourself…