Here’s a fun swipe from Boardroom Inc, a publisher famous for their “fascination” copy. Long lists of bullet teasers, ramping up perceived product value and reader curiosity. At one-time, Boardroom was the…
Category: Health
FREE SWIPE: Can You Really Build a Brand New Body–and Create a Dramatically Improved and Healthier Version of You… in Less than 365 Days?
I don’t know how well today’s swipe did, but it obviously caught my eye when I saved it to my own swipe file many moons ago. The header image makes it stand…
FREE SWIPE: “I HAVEN’T HAD A GLASS OF WATER IN 20 YEARS…”
I can’t remember exactly if this was a 10+ year control or a 20+ year control… either way, it belongs in every copywriter’s swipe file because it ran for a really long…