I already posted this swipe before, but am reposting again with notes on the lead (which is something I’m doing going forward to make these swipes even more useful). So click the…
Category: Copywriting
FREE SWIPE: Can You Write a Letter Like This One?
With today’s swipe, I’m doing things a little differently… I’ve added a bunch of notes to the lead of the sales letter, to explain some tricks and techniques the copywriter uses. Since…