Here’s the first event/seminar sales letter I’ve reviewed for you (well, technically it’s DVD recordings of the event but the copy would be pretty similar whether you’re selling the live event or…
Author: admin
FREE SWIPE: Keep Salad Greens Fresher Longer–With a Stainless Steel Spoon?!
Here’s a fun swipe from Boardroom Inc, a publisher famous for their “fascination” copy. Long lists of bullet teasers, ramping up perceived product value and reader curiosity. At one-time, Boardroom was the…
FREE SWIPE: Tom’s Confession
Today’s swipe is a classic example of a financial publishing “lifetime offer”… Pay a big one-time-fee (and normally a small “maintenance fee”) and get “free” lifetime access every product and service published…
FREE SWIPE: “The Biblical Money Code”
Today’s swipe was a big winner for Newsmax by copywriter Nicholas Brack. If I remember correctly it did about $8m. I met Nicholas once in Las Vegas at John Newtson’s Financial Marketing…
FREE SWIPE: The Dawn of the Entrepreneurial Golden Age
When I lived in the States I used to see direct mail from Nightingale-Conant a lot. Maybe more often than any other publisher. I pulled today’s swipe from the internet, but it’s…
FREE SWIPE: Can You Really Build a Brand New Body–and Create a Dramatically Improved and Healthier Version of You… in Less than 365 Days?
I don’t know how well today’s swipe did, but it obviously caught my eye when I saved it to my own swipe file many moons ago. The header image makes it stand…
FREE SWIPE: Say These 5 Magic Words To Your Local Bank Teller… And you Could Walk Away With A Handful of Silver
Happy New Year! Your first swipe of 2026 is Stansberry’s “5 Magic Words” promo… Silver hit a record-high last year, soaring 144% to just under $72 per ounce. Gold “only” climbed 65%….
FREE SWIPE: You Look Past Your Window…
Today’s swipe comes with an important marketing lesson. It’s an example of excellent copy, poorly executed (in my opinion). The copy is legendary. It turned International Living into a thriving business, which…
FREE SWIPE (with notes): U.S. postal based secret could make you a “1 share millionaire”
I already posted this swipe before, but am reposting again with notes on the lead (which is something I’m doing going forward to make these swipes even more useful). So click the…
FREE SWIPE: Can You Write a Letter Like This One?
With today’s swipe, I’m doing things a little differently… I’ve added a bunch of notes to the lead of the sales letter, to explain some tricks and techniques the copywriter uses. Since…